Dieting, Weight Loss and slimming news
Friday, 16th January 2009
Cash incentives offered to people who lose weight
The NHS has announced the launch of an incentive scheme which will see overweight people given money if they can lose weight and keep it off.
Participants in the Pounds for Pounds scheme, which was organised by the Eastern and Coastal Kent NHS health trust, will receive £70 if they lose 15 lbs, another £90 for losing 30 lbs and then £265 when they lose 50 lbs.
The trust said it hopes to see around 300 people registering for the initiative, which it hopes will save money in the long term when fewer people suffer from obesity-related diseases such as heart disease and cancer.
However, the move has been critcised by MPs and obesity organisations who said that it will encourage yo-yo dieting, which could cause heart problems.
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