Healthy Lifestyle News
Friday, 14th November 2008
£880k scheme for corner shops to promote fruit
Corner shops in the north-east of England are to be the first to take part in a new scheme to promote fruit and veg in smaller shops.
Health minister Dawn Primarolo announced the £800,000 initiative yesterday (November 13th) in a bid to get people who may not have access to larger supermarkets eating more fruit.
In the north-east, 61 per cent of men and 60 per cent of women are overweight or obese.
As part of the scheme, shops will sell more fruit and veg, while the Department of Health will provide help with its promotion and on how to generate profits.
Ms Primarolo said: "With this scheme everyone's a winner - people living nearby will be able to buy fresh fruit and veg and shopkeepers should see their profits soar."
She added that it should also benefit school pupils who often use corner shops during their lunch breaks.
The government recommends that people in the UK consume at least five portions of fruit and veg a day.
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