Healthy Lifestyle News
Wednesday, 14th January 2009
Government campaign 'was causing bullying'
The Change4Life initiative recently introduced by the government has had to be altered slightly after a number of people complained that it was encouraging bullies.
Diabetes was featured in the campaign's literature, but it was not mentioned that it is Type 2 that is caused by obesity, not Type 1 and parents said bullies had picked on children suffering from Type 1, accusing them of being fat.
The Telegraph reports that the campaign will now be altered and the government will work with diabetes associations for assistance.
Douglas Smallwood, Chief Executive of Diabetes UK, said: "We will work to ensure that the campaign correctly distinguishes between the different types where possible."
Using advertisements on the television and in magazines and newspapers, the Change4Life initiative uses the message "Eat well, move more, live longer" and features Plasticine characters designed by the same people behind Wallace and Gromit.
It is also backed by companies such as Nestle, Coca-Cola and Mars.
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